Annie Arif

General Manager

Annie Arif is a longstanding media professional with impressive knowledge and understanding of the commercial and cultural characteristics of the region. Annie’s ability to deliver multi-platform communication strategy and A-z delivery of projects across different industries is unique. She heds the company with the aim of developing groundbreaking and commercially successful print, video, digital, social media and mobile products for the region’s biggest government and private sector brands.

Her specialist area has been within corporate media where she has built her extensive industry knowledge, both in the UK and since 2013 in the UAE. She holds a BSc (Hons) in Marketing & Management Science from De Montfort University, Leicester, UK.

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Annie Arif - Mirage Digital